In today's world, business is complex, uncertain and business environment is becoming narrowed. Doing Business in this globalized world is complex due to the number of causes such as competition, entrepreneurship and new business threats that no one ever known before. Competition is higher, entrepreneurs are growing daily, new ideas, innovations and new business models are going popular. Uncertainty is another challenge that many of today's businesses are facing because of technology advancement, lack of intellectual property rights, and the change of jobs and employment in the organizations. Another main constraint facing business is the increasing business start-ups with new ideas and models specifically in the area of online commerce which heralded the markets last several years. Its totally enormous the number of business get opened in recent years, and the challenge is that all these businesses are mostly identical and similar both of products and services....
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